Entity SEO Tip #8
Your FAQs Are Missing Their Superpower
Your FAQ section sits there doing nothing. It answers questions but doesn't tell Google these are actually frequently asked questions. You're missing massive search opportunities because you haven't added FAQ schema markup to structure this content properly.
Add schema markup to your FAQ section today. Google will understand these as real questions.
This isn't just about appearing in search snippets, though that helps tremendously. FAQ schema tells Google your brand entity has authoritative answers to specific industry questions, which builds topical authority signals that influence rankings across your entire site, because when Google sees you consistently providing structured answers to common questions, it treats your brand as a more credible source for related topics.
Most businesses publish helpful FAQ content but leave it invisible to search algorithms. They answer customer questions thoroughly. They provide valuable information but fail to mark it up properly, which means Google treats these pages like regular content instead of recognizing them as the authority-building question-and-answer resources they actually are.
Are your FAQs working as hard as they could for your entity recognition?
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