Your Google Business Profile is broken. Most businesses think they’ve completed it, but they haven’t. They’re missing the entity signals that matter most.
Google needs consistent information everywhere. Your business name must match exactly across all platforms. Your address format should be identical. Phone numbers need consistency too.
This isn’t just about local search anymore. It’s about entity recognition across Google’s entire ecosystem, because when your business information conflicts between your website, social profiles, and directories, Google treats you as multiple unclear entities rather than one authoritative source.
Smart businesses audit their NAP data weekly. They fix inconsistencies immediately. They understand that entity confusion kills search visibility faster than any algorithm update ever could.
When did you last check if your business information matches everywhere?
#EntitySEO #LocalSEO #GoogleBusiness #DigitalMarketing