Entity SEO Tip #14

Your People Are Ghosts Online

Your leadership team has no digital presence. They avoid personal branding because they think it distracts from the company brand. This fear costs you massive entity authority because Google increasingly connects business credibility to the expertise of the people behind the brand.

Create Person schema markup for your key team members today. Establish their individual expertise entities.

This doesn't mean building personal brands that compete with your business, it means establishing your team as recognized experts in their fields whose authority reinforces your company's entity strength. When Google understands that your business employs recognized industry experts, it treats your content as more authoritative, because search engines now evaluate business entities partially through the expertise signals of their key personnel and leadership teams.

Forward-thinking companies build dual entity strength deliberately. They establish both company and personal expert recognition. They understand that in Google's entity-based algorithm, businesses with visible expert teams consistently outrank companies with anonymous leadership, regardless of content quality or traditional SEO metrics.

Can Google identify the real experts who make your company credible?

#EntitySEO #PersonSchema #ExpertBranding #LeadershipSEO