Entity SEO Tip #12

Stop Hoarding Link Juice

Stop. You're killing your SEO rankings. Right now, as we speak, you're making a massive mistake that's costing you traffic, authority, and money. What is it? You're hoarding link juice like it's 2005.

Here's what you're doing wrong. Your content links to nobody. You avoid external sources because you think it hurts your rankings. This outdated strategy is actually destroying your entity authority, and Google knows it.

Why? Because Google evaluates expertise through your willingness to reference credible sources. When you link to nothing, you look isolated. Disconnected. Like you're making unsupported claims in a vacuum.

Here's the truth about modern SEO. Link to authoritative sources that support your points. Reference industry leaders, research studies, official documentation. This isn't about giving away link equity—it's about demonstrating your content exists within the broader industry knowledge ecosystem.

When you link to established entities in your field, something powerful happens. Google maps these connections and understands your brand as part of the authoritative network rather than an isolated entity making unsupported claims, because search engines recognize that credible experts acknowledge quality sources and build upon existing industry knowledge.

Think about it. Confident brands link generously to quality sources. Insecure brands link to nothing. They mistakenly believe that external links weaken their authority, when the opposite is true in Google's entity-based understanding of expertise and trustworthiness.

So ask yourself: Do your links show Google you're connected to industry authorities? Start linking smart. Start building entity authority. Your rankings depend on it.