Entity SEO Tip #11

Your Team Is Invisible to Google

Here's something that might surprise you: your content is invisible to Google. Not because of technical issues or poor keywords, but because it's faceless.

Think about your latest blog post or case study. Who wrote it? If the answer is "the marketing team" or "our company," you've just identified a massive SEO opportunity you're missing.

Google's algorithm has evolved dramatically. It doesn't just want good content anymore – it wants content from real experts. Real people with real expertise. And right now, your team is completely invisible to Google's understanding of who the actual experts are behind your insights.

Here's what's happening: You're writing everything in that generic corporate voice. No names, no faces, no personal expertise mentioned. But Google is building entity profiles for people just like it does for businesses. When content is authored by recognized experts, it carries significantly more authority than anonymous corporate content that could have been written by anyone.

So here's what you need to start doing immediately: Name your team members in relevant content. Connect their expertise to specific topics naturally.

When your marketing director writes about social media strategy, mention their name and background. "According to our Marketing Director Sarah Chen, who has led campaigns for Fortune 500 companies..." When your technical team explains implementation, reference their specific experience. "Our CTO Mike Rodriguez, with fifteen years in enterprise software development, recommends..."

Progressive companies are already doing this boldly. They're showcasing their human expertise. They're building personal brands for key team members because they understand something crucial: content attribution to specific experts strengthens both individual and company entity recognition.

It creates a network effect where team member authority reinforces your overall brand credibility in Google's understanding.

So here's my question for you: Does Google know who the real experts are behind your content? Because if the answer is no, you're missing out on one of the most powerful ranking factors available today.

Start making your team visible. Your SEO will thank you.